The Future of Digital Signage at IBC 2009

Zero Creative BV 3D Marketing & Communicatie

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04-09-2009

Nijmegen, The Netherlands – Zero Creative is invited to host a visionary presentation about the future of Digital Signage at the IBC 2009 conference. In this presentation the next steps of digital marketing using 3D Displays and interactivity will be outlined.

Last month Zero Creative already announced the launch of it’s 3DZignage platform. This software might set the new standard for Digital Out Of Home (DOOH) marketing concepts. A flawless combination with autostereoscopic 3D Displays (e.g. the companies’ xyZ 3D Display) and deeply integrated intuitive forms of interaction will improve the ROI of Digital Signage significantly.

During IBC 2009, Jean-Pierre van Maasakker will present his vision on the future of digital marketing and how Digital Signage can be improved to gain more profit for the users. New insights and also correlations with other industries will be presented. By adding both real “glassed free” 3D for extra attention and human gesture based interaction the market could evolve directly into “Digital Signage 3.0”.

During the presentation, the issue around the creation of “real” 3D content will also be addressed. Relatively cheap and fast content creation is said to be one of the biggest bottlenecks for the 3D display industry to take off. This issue is solved by Zero Creative by offering a fully 3D-engine based Digital Signage environment, the first one in the world available.

Jean-Pierre is CEO of Zero Creative and also interactive 3D marketing expert for some years now, writing blogs and performing various (inter)national speeches. His presentation will take place Friday September 11th around 12:00 near the Digital Signage Zone at the IBC 2009 Conference in Amsterdam, The Netherlands.

Zero Creative is specialized in 3D experiences and offers interactive real-time 3D digital signage, called 3DZignage. In line with this, the media company also offers her unique autostereoscopic xyZ 3D Displays, based on lenticular technology. These LCD displays deliver a very bright and clear 3D effect, without the need of special 3D glasses.

Zero Creative BV 3D Animatie en Interactie